The Moschino brand
Born in Italy in 1950, designer Franco Moschino founded his house of the same name in 1983. That year, he presented the first collection for women.
Franco Moschino is a very original designer who seizes on the trend of surrealism and Pop Art to offer unusual and colorful, sometimes eccentric creations.His first fashion show in Milan for the spring-summer 1984 season caused a stir. And a year after the birth of the Moschino women’s line, the first men’s collection arrives.Witty slogans, XXL logos and humorous winks quickly became his trademark. He was particularly noted for his parodies of Chanel as well as his contrarian advertising campaigns.